LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and streaming services h